Top Consulting Company Business Interview Template

Interview Objective:

• Understand the product, business model, and positioning.
• Assess current customer experience management methods (data collection, analysis, feedback loops).
• Identify key user pain points and challenges.
• Gain insights into partner expectations and potential risks in the project execution.
• Evaluate available resources and technical feasibility.

Interviewee:

Business Partner / Product Owner

Interview Duration:

30-45 minutes

Questions Outline

1. Company and Product Overview

• Could you briefly introduce the core functions and unique aspects of your product?
• What are the primary features your product offers? (e.g., search, app recommendations, customization options, history tracking, etc.)

2. Business Model and Commercial Strategy

• Could you explain your current business model? How does the product generate revenue?
• What commercial strategies are planned for different customer segments (e.g., high-end users vs. mass-market customers)?
• Are there any planned optimizations to your monetization model to better capture untapped segments?

3. Customer Experience and Pain Points

• How do you currently measure customer satisfaction and experience? What are the main methods you use to gather feedback?
• What are the key pain points your users face with the product?
• What are the most frequent user complaints or challenges? How do you address them?

4. Product Performance and Metrics

• What are your key performance indicators (KPIs)? Could you share your performance on these metrics?
• Are there specific goals related to growth, customer engagement, or profitability that your team is focusing on this year?

5. Market Position and Competition

• How does your product position itself in the market compared to key competitors?
• What are your competitive advantages, and what improvements are you planning to enhance your market position?

6. Customer Behavior Insights

• How would you categorize your customer base? What are their main behaviors and usage patterns?
• What specific user segments would you like to explore further for potential growth or better engagement?

7. Current Challenges and Optimizations

• What are the main challenges you face in improving the product’s user experience or functionality?
• Are there ongoing projects or planned initiatives aimed at overcoming these challenges?

8. Technical Feasibility and Resources

• What resources (human, financial, technological) are available for this project? Are there any constraints we should be aware of?
• How do you assess the technical feasibility of planned optimizations (e.g., platform changes, integrating AI-powered recommendations)?

9. Expectations and Risks

• What are your expectations from this project? Are there specific results or changes you hope to achieve?
• Are there any known risks that could impact the project’s success? How would you recommend mitigating them?

Case Example Simulation: Swiss Mobile Solutions

Company Overview: Swiss Mobile Solutions is a mid-sized tech company specializing in search and app integration services for smartphones. Their product, SmartSearch, provides users with an intuitive platform to search for local apps and content seamlessly. They aim to expand their services and increase customer engagement through personalized recommendations and faster search functionalities.

Interview Example for Swiss Mobile Solutions:

Interviewer: "Can you briefly introduce SmartSearch's primary functions and the key benefits it provides to users?"

Interviewee: "SmartSearch helps users find apps and local services with a fast, reliable search function that integrates online results with app suggestions. We’re focused on making sure users can quickly find what they need, whether it’s in their phone or on the web."

This Swiss consulting-inspired interview approach prioritizes clarity, data-driven insights, and problem-solving, fostering structured yet flexible discussions.